St. James’s Foreign Policy Group Appoints Andy Pryce as Strategic Adviser
St. James’s Foreign Policy Group (SJFPG) is pleased to announce the appointment of Andy Pryce as Strategic Adviser. A widely respected diplomat and globally recognised expert in cognitive defence, strategic communications, and geopolitical risk, Andy brings decades of experience advising governments and organisations on how to manage crises, counter information manipulation, and build resilience in complex information environments.
Andy has led some of the United Kingdom’s most significant national-security programmes focused on countering hostile activity, including major successes in the aftermath of the Salisbury attack and throughout Russia’s full-scale invasion of Ukraine. His work has been central to shaping how the UK understands and responds to influence operations, hybrid threats, and the evolving dynamics of strategic competition.
Previously, Andy served as the UK’s Head of Public Affairs in Washington, D.C. and Brussels, placing him at the forefront of public diplomacy and high-level political engagement. These roles established his reputation for shaping strategic narratives, influencing policy, and forging coalitions on both national and international stages. His diplomatic postings across the Americas, Europe, and Asia further strengthened his approach to political foresight, strategic influence, and global risk management.
Andy’s contribution to national security has been recognised through annual UK Government awards for innovation and resilience. His diplomatic work in the United States earned him the Key to the City of Austin, making him the first Briton since Sir Paul McCartney to receive this honour.
In his role at SJFPG, Andy advises clients operating in complex and competitive strategic contexts. His work focuses on strengthening cognitive resilience, shaping communication and engagement strategies, managing crisis and reputational risk, and conducting scenario-based geopolitical analysis. He supports leaders and organisations in navigating uncertainty, influencing outcomes, and protecting their interests amid accelerating global pressures.
St. James’s Foreign Policy Group is proud to welcome Andy Pryce and looks forward to the impact of his expertise across our work on strategic communications, geopolitical foresight, and national-security-related advisory.
